
Smartara HQ: Internal Business Operating System
Replaced 5 paid SaaS tools with one platform.
- Problem
- Running a growing studio across a CRM, invoicing, finance, HR and knowledge base tools was expensive and fragmented.
- What I built
- CRM pipeline (prospect → client → project → invoice), online invoice payments clients complete on their own (Paddle for USD and MAD, Modem Pay for GMD), automatic commission splits, multi-currency P&L and cash-flow forecasting, HR with an auto-published careers page, and an AI assistant that answers business questions from live data with per-user permissions.
- Result
- 30+ nightly automations (follow-ups, invoice chasing, deadline warnings, personalised morning digests). 587 automated checks per month, zero missed.
- Next.js
- TypeScript
- Supabase
- Paddle
- Modem Pay
- Claude API
Internal tool, no public link












